During the last decades, the factors affecting competition have begun to shift from traditional to digital, and changes in this direction have become apparent. While the share of e-commerce in total trade volume increased rapidly from 10%, the level of influence and the place in the perceptions increased even more.

E-commerce can be considered primarily as speed, distance convergence and seemingly democratization of commercial competition. Because, everyone can take photos of their products, upload them to the internet and start selling immediately. This could have been the case if internet monopolies in strong metropolitan countries, competitive factors in information technologies, and commercial intellectual accumulations between countries did not exist.

Apart from the countries, commercial competition between firms could have been more democratical if there weren’t any traditional obstacles, different approaches through the market, technological differences and understanding differences. The hopes in this direction are still not finished. Undoubtedly, there are many issues that need to be overcome, such as political differences within countries, sovereign dependent relations between countries, invisible obstacles, legislation, clusters, other commercial support and obstacles, tax legislation. Nevertheless, the internet offers infinite possibilities to countries and companies with its huge possibilities. From now on, competition is going on in another plane but what we need to know as the plain truth is that virtual perception is a serious alternative to the real perception.

This alternative ( digital alternative), should not be dealt with separately from the traditional one, but should be conceptualized as an integral element.

As Turkish firms , what are the factors that make it difficult for us to get more shares from world e-commerce system?

About Understanding and Approach

1-Companies still confine oneself to their existing customers, and still expect new customers to steal their doors or make phone calls.

2-They do not have the necessary skills to access new markets through digital methods, they are lazy about this issue and also their commercial conservatism issue.

3- The firm’s insufficiency about adding product images, product names, text and keywords to e-commerce infrastructures, creating, analyzing, associating information with foreign markets.

4- Their lack of transparency, their ability to keep their talents and products from their competitors, their lack of self-confidence.

Infrastructure and Information Deficiencies

1. Deficiencies in e-commerce infrastructure.

2. Deficiencies in human resources.

3. Lack of knowledge and technology on product image drawing, editing, visualization of products and capabilities through visuals.

4. Cost factors in front of digitalization.

5. Lack of information about product name, short description and keywords; The lack of adequate use of Turkish in marketing and access to foreign markets, problems experienced more intense in English.

6. The companies do not have enough control over their activities, products and production capabilities.

7. Adoption of fason working style as a fate, not be able to comprehend the importance of brand building, deficiencies in understanding the importance of being a service brand in fason manufacturing.

Elements of competition in e-commerce:

1. Suppressive features of foreign sourced Internet monopolies.

2. Far Eastern goods coming to our door with serious logistic support and almost zero transportation cost.

3. It is almost impossible to come to the forefront in international search engines. There is an inaccurate thinking about companies appearing at first search results in Turkey also shows itself in first places of European user’s lists. Also there are manipulations about this issue.

4. Logistics barriers, extra costs.

5. There are difficulties in creating an industrial inventory. Which firms produce what exactly, sometimes not known by the neighboring companies.

6. Local focuses such as TSO and OSB are not able to comprehend the importance of e-commerce. Firms do not play an active role in digital promotion.

7. The importance of strong internet business networks in the digital fair view, including the products of our country firms, is insufficiently understood.

What to do in the Field of E-Commerce and E-Export in Turkey, When the Competition in World Arises :

1. E-commerce and e-export should be considered as a powerful complement to trade and a business culture should be created in this direction.

2. National and domestic vision should be emphasized in internet Technologies and policies should be established in this direction.

3. Human resources for e-commerce should be trained , educated and these studies should be initiated at the level of high schools.

4. Industry inventory should be established and integrated with e-export vision.

5. Digital business networks should be established, including all companies, which will be followed by the Chambers of Commerce and Industry and Organized Industrial Zones in the local level.

6. In digital business networks, all companies should have websites and management panels, their products should be installed and product descriptions should be expressed for foreign markets.

7. A digital product inventory to be created within this framework should also be a digital trade fair view and should be supported with message and sharing infrastructure.

8. Short-term articles should be written for the companies and these articles should be published in all languages ​​by associating them with company profiles and products.

9. Digital networks should have applications such as ordering, bidding, purchasing request, and member companies should participate in network structures with these elements.

10. Created business networks should be promoted in the outside world with intense adverts and especially keywords also foreign TSO, sectoral associations and commercial formations shoul be informed and our commercial ataches should be encouraged to use these networks.

Conclusion

It is very important that companies are expressed in digital business networks with company profiles, products, demands, production capabilities and export capacities and to publish their products with all the elements especially with correct names, definitions and keywords. Globalpiyasa.com provides an effective contribution to this direction through its product-oriented infrastructure, messaging and sharing technology. The most important issue in export is the creation of the product pages and the correct introduction of the product. By creating rich content visitor traffic, the digital fair is transforming into a real fair. Naturally, it is important that updates and incoming messages are answered. Communication is an important element of e-export.

In this context, globalpiyasa.com together with companies such as TSO, OSB to provide management and monitoring panels in cooperation with the reports generated in the visit process and product content can be monitored. The digital trade network is both localized with virtual fairs provided to each cooperation organization and access to every company and product at the national level with a single search application.

Access to the product is important by narrowing the categories and filtering the properties as well as by making calls based on word-based semantic search.

The coming years will be the years when digitalization and e-export will gain momentum. Our companies are strong with their capabilities, production technologies and competitive aspects. Companies must integrate their vision of e-export and digitalization with their traditional business visions and competitive structures . Also they should give importance to the export of each product for their future and to gain foreign currency for Turkey.

Each product is important and the commercial presentation of each product must be digitized. This is a new commercial vision to strengthen our country and our companies in terms of access to new markets, to support e-exports, together with an approach to develop digitalization skills.